Built in Auckland
You stay on the job. STROOM builds the admin around how you already work — the first reply, the evening call, the details.
You’ll work with the person building it. I use AI in the work, and keep responsibility for the decisions, the details and the result.
Get an assistantA direct conversation.Available to businesses across New Zealand.
The way I see it
More time with the job. More attention for the work you’re good at. Less of the copying, chasing and repeating that fills the gaps.
That is the build: reception, customer service and admin, around your work. You keep the quotes, the visits and the judgment.
From a thought to a useful thing
Small enough to start. Specific enough to matter.
Tell me what keeps getting in the way. We look at the business, the people doing the work and the tools already in place.
A real problem, clearly understood.
A working preview or focused first version gives us something to react to. You can see the direction before we agree what comes next.
Something to try. Something to improve.
We agree the scope, costs, boundaries and care. Then shape the details to your business and check the parts that need a human decision.
Your process, with less friction.
Businesses move. Your website and tools should move with them. Ongoing care and adjustments stay within the scope we agree together.
A useful system, looked after.
Experience behind the studio
Selected projects that inform the work. Independent builds and experiments, not client success stories.
Image processing
A tool that reads a photograph of a New Zealand house and returns usable paint colour values. A practical problem turned into a focused interface.
Turning a complex input into something someone can use. With image-based tools, the quality of the source matters: light changes how a colour appears, so digital colour values are a starting point for comparing physical paint samples.
Interface & design systems
A React and TypeScript frontend with a reusable design system for food and hospitality brands. An exploration of how distinct interfaces can share a coherent foundation.
A consistent experience as your website grows: type, colour, forms and navigation work together. A design system helps maintain that consistency; your content, customer journey and business requirements still shape every page.
Signal Scout · workflow automation
Signal Scout collects information, scores it and prepares a report. Explore the principle below: every input needs a decision before it earns a place in your day.
1 · InputChoose an example update
The example brief: find updates that could reduce repetitive admin.
2 · DecisionApply the agreed rules
Exporting job details relates to the admin task. This item has not already appeared in the example report.
Include for review3 · OutputOne useful next step
Could it remove a copy-and-paste step in your process? Check the fields and access before connecting it to another tool.
A person decides what happens next.
Interactive illustration using invented updates and fixed rules. It explains the approach; it is not a live feed, an AI response or a recording of the original project.
A good fit starts here
A business to improve. An idea to test. A repetitive task you've had enough of.
Bring the problem, even if you don't know the solution yet. We can work out a useful first step and whether STROOM is the right fit.
Build a short briefCreate a short brief on your device. Nothing is sent.