STU
DIO
STROOM is Gerhard in Auckland — not a hidden agency team.
The work starts at your actual interruption, cuts to the smallest useful system, and keeps the handoff to a person in view.
How a piece of work gets shaped
Three frames.
Then a real test.
- 01 · Observe
Follow the work as it is.
The message, spreadsheet, phone call and decision. No software prescription yet.
Output: a plain map - 02 · Cut
Choose what should move.
Rules and repeated handling can shift. Exceptions, consent and commitments get a clear stop.
Output: one bounded workflow - 03 · Build
Make the smallest useful version.
A website, assistant, automation or app — whichever form removes the real friction.
Output: something you can use - 04 · Watch
Keep it honest in use.
Correct the information, see where the handoff fails, and only then add the next piece.
Output: an agreed next cut
Bring one signal into the cutting room.
Working note
Make the repeat visible.
Write down the trigger, the exact inputs and the same next step. That is where a small automation can earn its place.
House rules
- 01Show the working thing.
Broad claims wait until the proof exists.
- 02Say what is planned.
After-hours answering is running; fuller phone setup is planned.
- 03Leave a clean handoff.
The system supports judgement. It does not disguise uncertainty.
- 04Keep ownership clear.
Your accounts and data stay yours.
Bring the messy version.
No technical brief required. Start with what happened on Tuesday.
Make a private call sheet ↗