STROOM

Independent studioNew Zealand

See it working.
Then decide.

Static websites, dynamic business systems, webshops, and properly custom digital experiences—built to make the next step easier.

Entry offer NZ$49.99 / month

A polished static site, up to five pages, no bulk setup payment. Provisional terms; a recommended 12-month initial term applies.

Request a private preview Compare every tier
Launch control Private preview
01
See the direction privately

A focused preview proves the visual direction before you take on a payment commitment.

Preview depth changes by tier. Complex backends, real payments, and production integrations begin after agreement.

Controlled preview

Clear scope

AEO-ready foundation

Managed after launch

Choose the right amount of machine

From a clean first site to the system behind the business.

Different jobs need different levels of design, engineering, and responsibility. These are provisional starting points, not one-price-fits-all promises.

S

Start / Static

Get the business online properly.

  • Up to five polished pages
  • Responsive and fast
  • Hosting and small updates
ProvisionalNZ$49.99/ month
B

Business / Dynamic

Let the website do useful work.

  • CMS or editable content
  • Bookings and lead flows
  • Selected integrations
Provisional, fromNZ$149.99/ month
W

Webshop / Commerce

Turn products into a manageable shop.

  • Catalogue, cart, and checkout
  • Payments and notifications
  • Product workflow and launch help
Provisional, fromNZ$199.99/ month + platform costs
X

Signature / Premium

Make the digital experience unmistakably yours.

  • Original art direction
  • Advanced interaction and content
  • Conversion, performance, and QA
Provisional, fromNZ$299.99/ month or project quote
V

Application / Venture

Test an idea with a real working slice.

  • Discovery and prototype
  • Accounts, data, and workflows
  • Selective cash or equity agreement
After discoveryScopedquote or negotiated equity

Commercial boundary: higher tiers may include setup or project fees, minimum terms, and third-party platform costs. Every amount and responsibility is confirmed before production work begins.

Built to be understood

AEO-ready—not wrapped in guarantees.

STROOM builds a strong foundation for both search engines and AI answer systems. No honest provider can guarantee rankings, citations, or inclusion.

01Useful, first-hand content

Answer the questions real customers ask.

02Crawlable semantic HTML

Important information stays readable and well structured.

03Accurate structured data

Machine-readable facts match what people can see.

04Measurement and iteration

Observe discoverability and improve the weak points.

Proof under construction

Things already made. Case studies being made honest.

The projects below demonstrate range. Public links and client outcomes are only added after a security and permission check.

This gallery is designed to grow. Each future client preview or demo gets a safe public case-study entry here; private data and production controls stay private.

View the GitHub profile

Provisional business plan

Build the engine while keeping the day job.

STROOM starts as a disciplined 20-hour-per-week studio. The objective is proof: repeatable delivery, paying subscribers, stronger case studies, and only then broader automation and AI work.

Now

Prove one repeatable offer

Sell and deliver the static website subscription without allowing previews or support to consume the week.

Target: first 3 subscribers
Next

Move up the capability ladder

Complete one paid dynamic site, webshop, or premium build and document the difference in scope and value.

Month 6: NZ$1.5k–2.5k base revenue; NZ$4k stretch
Later

Earn the right to expand

Add process automation, local AI, and a carefully selected venture build when delivery and client care are stable.

Target: repeatable operations
WhoSmall businesses and committed first-time founders
RevenueSubscriptions, scoped projects, care, and selective equity
Capacity20 hours weekly with strict preview and support limits
Year one12 active subscribers; 20 is the stretch target
NZ$4k monthRecurring base plus a scoped project—not 80 entry subscriptions
Key riskUnderpricing bespoke work and doing too much before agreement
CountermeasureTiered scope, time caps, written terms, and measured delivery hours

The detailed working plan is maintained with the STROOM project documentation; this page carries the public commercial summary.

Public workboard

Make progress visible.

0 / 0 complete

Checks are saved in this browser only. This is a public-safe accountability view, not a project-management or client-data system.

Open the first gate

Have a business that deserves a better website?

Share what the business does, who the customer is, and the most important action the website should create. STROOM will say whether a private preview is a sensible next step.

View current work on GitHub A dedicated STROOM enquiry address is being connected before the client-facing launch. Personal contact details are intentionally not published on this staging site.